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adidas Joins in the Valentine's Day fun with two themed UltraBOOST 1.0 colorways

Before you know, January is over and there is love in the air. It's no secret that brands like to celebrate the holiday with Valentine's Day themed shoes. This year adidas chose to revisit their classic UltraBOOST “Valentine’s Day” launch from the previous year with a brand new set of women’s and unisex colorways.

This year the UltraBOOST 1.0 has white or black bases that pair with the Primeknit uppers featuring multicolored hearts and matching brightly-colored rubber outsoles. In “Cloud White,” white shades decorate the full-length BOOST midsole, the Three Stripes cage, branded heel cups and the flat laces. On the other end of the spectrum, the “Core Black" rocks these features in a clean black finish. And of course, the only thing that adidas loves more than Valentine's Day is the environment. In both colorways, the upper’s yarn consists of at least 50% Parley Ocean Plastic and 50% recycled polyester.

The adidas UltraBOOST 1.0 are already available in a women’s “Cloud White” and unisex “Core Black." With a price point of only $200, these shoes are already selling out.

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